What you'll learn, What is Digital Marketing? How digital marketing evolved.

The goals of every business, Digital marketing objectives and goals

Step 1 - Create a digital marketing plan, Aims of a digital marketing plan

Step 2 - Performing a Situation Analysis

Analyse company (Internally and externally)

Results of a situation analysis, Step 3 Defining your marketing goals, SMART approach

Case study, Jane and Techfirm

Email marketing, What is it, Why it is powerful, Types of email and how they're used

Categories of email, 9 Steps to an Effective Email Campaign, Step 1: Strategic Planning, Step 2: Definition of List (Collection of information)

How to get email subscribers, Step 3 - Creating the email

Creating the content, Checking deliverability, Step 4: Integrate email campaign with other channels, Step 5: Personalization of the Message, Deployment

Step 7 Handling interactions, Step 8 Report generation, Step 9 analysis of results

Using MailChimp for Email Marketing

Social media marketing, What is it, What are its benefits

Social media marketing activities, World's top social media sites

8 Steps to a successful social media marketing campaign

Canva Tutorial - Creating engaging social media posts and visuals using Canva

Facebook tutorial - promoting and creating ads for your business

Instagram Tutorial - 10 Instagram Marketing Tips

Tik Tok Marketing for Beginners

Search Engine Marketing (SEM)

Benefits of Search Engine Marketing, types of SEM, Types of Google ads under SEM

8 steps to successful SEM

Search Engine Optimization (SEO), Types, Benefits, Techniques

First step to SEO - Page title, description and url

Image Search optimization, 10 Steps to effective SEO campaign

Content Marketing, Goals, Activities, Types, Benefits, Blogging

Steps to effective Blogging, Blogging platforms, Video marketing, Why use video marketing, Benefits of video maketing, Types of videos for marketing

Video creation tools, Steps to Effective Video Marketing

YouTube Marketing, Types of YouTube marketing, Steps to effective YouTube marketing, YouTube ads

Creating a YouTube ad